doctors promoting cigarettes When Smoking Was Just What the Doctor Ordered Selling Cigarettes with Medical Science

We need to reassure smokers that switching to an e-cigarette would be much less harmful than smoking. Research shows that almost half of adult smokers (44%) in the UK wrongly believe that vaping is as bad as smoking, if not worse, or simply have no idea that it poses a much lower health risk, and Public Health England hopes that this kind of visual experiment can clear all the misconceptions

Anka & Dalton 2013, pp

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Thats why theyre widely viewed as potential harm-reduction tools

The law specifies measures to control not only concentration of nicotine in cigarettes but, probably of more importance, the law describes which cancerogenic substances are allowed