As I focused in on the colorful advertisement, I saw that it was promoting cigarettes through a money-winning campaign called Newport Pleasure Payday. The models featured on this pagetwo men and a womanare young, smiling, and surrounded by cash
Per Truth Initiatives report, 70 percent of the top, binge-watched shows included tobacco imagery (up from 64 percent in 2022) and nearly a quarter of chart-topping songs with music videos featured tobacco in their videos. Though tobacco imagery in those top-chart music videos had actually come down from a high of 30 percent, [V]ideos were viewed almost 5 billion times on YouTube as of October 2024. With that kind of reach, even a small percentage of smoking content in music videos can translate into massive exposure, and more dangerously, into influential content over young viewers
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Every grinder on our list has been personally tested, reviewed, or extensively used by our team
But since the passage of the Public Health Cigarette Smoking Act, things have been swinging the other way in the agencies with cigarette accounts
