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These improvements are crucial in maintaining user loyalty and expanding the customer base, which in turn supports the segments strong market share

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Smoking rates are at historic lows, and reducing nicotine content in cigarettes will not make these products less risky or improve public health, said Luis Pinto, vice president of corporate communications at Reynolds American, the maker of popular brands including Camel, Lucky Strike and Newport

Strong locations drive growth

Hes right to be affronted, of course: Using nicotine is unequivocally very bad for you