The title of his series 'There Is Never More Than A Fag Paper Between Them' was taken from a conversation he overheard on the bus of someone describing a gay couple
That saves on space and packaging, but it makes them fussy to reshape for a proper fit
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Each cigarette is precision-engineered with premium-grade tobacco, offering consistency from the first puff to the last, and can be stored in a stylish cigarette case
CIGARETTE CASE / JOINT CASE - WHAT AM I
