Public Health England's (PHE) Martin Dockrell underscores the relative ease of quitting smoking with the aid of e-cigarettes, suggesting a potential paradigm shift in tobacco control efforts
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"If youre a purist tobacco control advocate, youd want to see the end of the tobacco industry," he says, "and plain packaging is only a step toward that." Tobacco companies have faced increasingly tight restrictions on branding in recent decades, with some or all forms of advertising banned in many countries
"[E]nforcement of any ban on menthol cigarettes and all flavored cigars will only address manufacturers, distributors, wholesalers, importers and retailers," the FDA's statement said