france cigarettes bans glamorous cigarette names Gauloises French Sticks Ad Case

French cigarettes and the law today In an irony that says a lot about French attitudes, in 2016 the French government considered banning the Gauloises and Gitanes names outright not for being dangerous, but for being too stylish and cool. The proposal, stemming from an EU directive designed to strip tobacco of anything that glamorises it, would also have affected brands such as Marlboro Gold, Vogue and Lucky Strike

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