This work illustrates that English on cigarette packs is a common strategy by which brand appeal is conveyed in LMICs in which English is not an official language
Granted, it may be somewhat hypocritical to have a teacher tell you that smoking is wrong, then see that teacher in the parking lot later on, taking a drag, but the message is loud and clear: SMOKING IS BAD
Tobacco companies have long understood the importance of affect in promoting smoking [12]
Addict Behav 91:102105 Talih S, Salman R, El-Hage R, Karam E, Salam S, Karaoghlanian N et al (2020) A comparison of the electrical characteristics, liquid composition, and toxicant emissions of JUUL USA and JUUL UK e-cigarettes
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