9,50,51 Examples include: $350,000 to have Lark cigarettes appear in the James Bond movie License to Kill $42,000 to place Marlboro cigarettes in Superman II $30,000 to place Eve cigarettes in Supergirl $5,000 to have Lucky Strike appear in Beverly Hills Cop an agreement to pay a $500,000 fee to actor, Sylvester Stallone, to use Brown and Williamson products in five feature films
Remember those how it feels to chew Five gum ads
Now, something has shifted and the latest sign might be the model and founder of Rhode, long associated with the "clean girl" ideal, posing in a frilly YSL gown while smoking in a spring 2026 spread
More broadly there is a need to examine how key stakeholders, including smokers, non-smokers, policymakers, primary healthcare staff, journalists, children and young people, are perceiving HR, NCPs and all related commercial and social marketing activity
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