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Language matters Youll notice that the language used to share stats and other data points is pretty binary, fluctuating between the use of male and female or men and women. Although we typically avoid language like this, specificity is key when reporting on research participants and clinical findings

Lighters are important to have, which is why selecting one can impact your smoking session

Over 96 million Americans have admitted to smoking for at least six months during their lifetime, an exposure rate that puts one third of Americas population at least at some level of risk

Don't actually inhale the smoke

The better choice depends on your priority