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That matters for someone switching from cigarettes who wants to match their old habit and then, if they choose, step the strength down over time at their own pace - our guide to choosing the right e-liquid covers how to pick a starting strength

Users who enjoy highly noticeable flavors will likely gravitate toward this option

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Furthermore, the FDA confirmed that the evidence supports the modified exposure claim, reaffirming that switching completely from cigarettes to IQOS results in a significant reduction in exposure to harmful chemicals