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The FDAs ban proposal cites a model that found eliminating menthol cigarettes would reduce smoking nationwide by 15% in 40 years, preventing up to 654,000 deaths

"What we're asking the FDA about is to allow us to inform the public with more truthful information about the health effects, because we believe that the health effects are clearly different than for most other products that are out there," says Lars Erik Rutqvist, the company's senior vice president for scientific affairs

Factors such as device efficiency, puff frequency, and individual nicotine tolerance all play a role in determining equivalence

The AAPCC has recorded nearly 6,000 cases in 2023 as of September

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