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While fewer people are smoking overall, the percentage of people who smoke menthols is going down more slowly so menthols occupy a larger share of the market than ever before

The long struggle for plain packaging was well described by French tobacco control advocate Emmanuelle Bguinot in a presentation she gave at the World Cancer Congress in Paris in November, 2016

Introducing Orange Box for Ultra Light. The other designations and their corresponding pack colors are also featured so that consumers could figure out which color indicated which health designation for future purchases

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Aside from this, the structural requirement of the selected cardboard cigarette boxes impacts the overall dimensions of the boxes