The Tobacco Control analysis, which included 37 studies conducted in 16 countries, found that: COMPARED TO TEXT-ONLY WARNINGS, PICTURES: Held peoples attention for longer Seemed more credible Made peoples attitudes toward smoking more negative Made people less willing to pay for cigarettes Strengthened peoples desire to quit smoking, or not to start HOWEVER, PICTURES DIDNT: Help people remember the content of warnings better Make people believe more in their ability to quit This has important implications for what policy the United States should implement, the analysis lead author, University of North Carolina communications researcher Seth Noar, said in a statement
However, the dynamic landscape of the tobacco epidemic, including the emergence of novel tobacco and nicotine products and their evolving usage patterns, presents additional challenges for tobacco control efforts
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