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Madame has all the chess players in place for a juicy moral tale, bringing a refreshing outsider into a snooty rich circle

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I have wondered why it is that if the tobacco people have no ability to increase the size of their market through advertising, the very few heads of advertising agencies who have refused to accept cigarette-advertising accounts (these include such shrewd manipulators of the market as William Bernbach, of Doyle Dane Bernbach, and the Benton & Bowles agency), in the belief that they would harm the public if they did, should have failed to recognize this supposed basic economic principle of limited advertising effectiveness