or the tobacco product does not conform to a tobacco product standard without appropriate justification
As an American Heart Association review on e-cigarettes states: In general, the health effects of e-cigarettes have not been well studied, and the potential harm incurred by long-term use of these devices remains completely unknown. Based on the short-term studies we do have, exposure to e-cigarettes doesnt appear to carry serious, immediate health effects
Smokeless tobacco users who have received smoker-rate quotes particularly from online comparison tools that default all tobacco to smoker class frequently find substantially lower premiums available when applications are submitted to the right carrier through an independent broker familiar with smokeless tobacco classification guidelines
It also aims to remove an available avenue of brand advertising for cigarette companies
For example: Restrict marketing efforts like celebrity endorsements, movie placements, price promotions, event sponsorships, social media influencers and merchandise branding
