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If they spotted some hipster inhaler Bono or Helena Christensen with a pack of Marlboro Lights next to their Cosmopolitan cocktail, a Camel cutie would insert herself and offer a whole pack gratis so long as the celebrity smoker stubbed out his or her Marlboro Light and sparked up a Camel instead

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With Marlboro's sponsorship, McLaren won several world championships with famous drivers like Niki Lauda, Alain Prost, and Ayrton Senna

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The name "1 1/4" refers to the paper being 1.25 times the width of single-wide papers