Therefore, Parties to the WHO FCTC recognize that a comprehensive ban on advertising, promotion, and sponsorship would reduce the consumption of tobacco products (Article 13) because an effective TAPS ban can reduce the appeal of tobacco use (out of sight, out of mind), thereby helping prevent youth uptake, discouraging tobacco use, and preventing ex-users from relapsing
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Leventhal AM, Strong DR, Kirkpatrick MG, Unger JB, Sussman S, Riggs NR, Stone MD, Khoddam R, Samet JM, Audrain-McGovern J
The cigarettes were referred to as torches of freedom, to help transform the publics perception of smoking as a social taboo for women