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CAS exists in a space between 70s pop and a harrowing incarnation of shoegaze

The company sees the future of the category in coexistence, allowing travellers to choose products that match their preferences and expectations

If a mother smoked before becoming pregnant, the likelihood of her baby facing multiple significant health problems at birth increased by 27%

These cultural appeals promote cigarettes as a gift in China, with nearly half of all individuals in China having either gifted or received cigarettes at some point in their lifetime 23

Yet in the UK and EU, these products are still largely regulated under general product safety frameworks, the same broad rules used for everyday consumer goods