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In 1984, decades after Reader's Digest first broke the news that cigarettes are catastrophically bad for your health, Marlboro created its Adventure Team: a once-a-year event that invited 42 people from around the world to the American West for a 12-day hiking and rafting trip
It needed someone who could sell slackerdom as something not only appealing but aspirational the stuff rock stars are made of
These plain facts mean if you are a smoker you are smoking in spite of grave warnings about the possible consequences
This study was a large representative probability sample of adults in Australia (n = 8,841) which administered the K6 scale, along with a detailed structured assessment of mental disorders according to ICD-10 and DSM-IV criteria, including an evaluation of onset of symptoms
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