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The campaigns featured fashionable women smoking elegantly, positioning the cigarette as Mild as May with the slogan Always Fresh Wrapped in Heavy Foil, alongside copy that framed Marlboro as a symbol of social status

Ruiz and I, look forward to taking the company into its next chapter where we build upon the legacy of the brand and create significant value in the future through powerful partnerships and unique collaborations, production amplification and increased distribution channels," said Ophir Sternberg, co-owner of Cigarette Racing

Radio Times

Some prefer a sweeter smoke, while others enjoy stronger, earthy notes