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They said it will take until April before the makers of the ubiquitous red and yellow We Card signs and calendars can fully meet new demand for materials reflecting the new sales age

But they're using the same themes and tactics tobacco companies have long used to market regular cigarettes to kids, says Matthew Myers, president of the Campaign for Tobacco-Free Kids

A disposable puff is powered by a built-in battery that heats the liquid inside, turning it into inhalable vapour

Over the past decade, higher taxes have been one of the most effective tools in curbing smoking prevalence across the European Union, with an estimated 40% of the decline in consumption directly attributed to tax increases

Smoking-related diseases claim more than 480,000 lives in the U.S