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Larger packs may be more popular due to the cost savings, and smaller packs may be more popular due to the appeal of a smaller number of cigarettes

Consumer Purchasing Power Smaller packs can be more common because they are more reasonably priced in areas where people have less money

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While not suitable for all research purposesand, provided measures are taken to exclude figures that most likely result from respondent errorsuch data can provide very accurate information about price as actually experienced by consumers, especially in large longitudinal studies