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Evidence emerged quickly that the tax was creating unintended consequences

These changes broadly align with our expectations: as policies evolved, the volume of various topics underwent significant shifts

We've had too many

a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold

He had helped make the sales of these brands leap wildly with commercials containing such claims as The nicotine and tars trapped by the exclusive Viceroy filter cannot reach your nose, throat, or lungs. (He later observed in connection with the medical studies on smoking and health that put the subject on the front pages in 1954, We had already prempted the health kick.) Now Reeves, after having retired from the agency business and done some dealing in real estate down in Jamaica, had returned to Madison Avenue, set himself up in a suite of fifteen offices on the thirty-fifth floor of the Newsweek Building, and was consuming with half a dozen large corporate clientsall big jungle cats, too, he saidon whatever public-relations or managerial problems afflicted them