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regulatory framework, led by the FDA Center for Tobacco Products, governs all tobacco products under the Family Smoking Prevention and Tobacco Control Act of 2009

These papers are designed to burn slowly and evenly, making them ideal for those who prefer a more traditional smoking experience

Look at park maps and identify exit points close to smoking zones so that you can step out for a quick break and return to the fun without too much disruption

To be successful, we needed to create a brand as strong and as powerful to take the place of tobacco brands." Neydy Gomez (Crispin Porter + Bogusky) The 1998 strategy To achieve the desired impact with teens, the campaign needed to: Develop a strong counter-market brand Expose the lies of the tobacco industry Direct teens' need to rebel at the tobacco industry Never preach it needed a message other than 'don't' Never condemn smokers Relate to 'sensation-seeking' teens Stress peer-to-peer communication, since teens do not like to be preached at or talked down to From this emerged the campaign concept of a youth movement against tobacco companies, promoted through grassroots advocacy and a creative, youth-driven advertising campaign