Advertising regulations also play a role
Contrary to these global efforts, the international tobacco industries, including Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI), and Imperial Tobacco Group, are targeting the populations of low-and-middle-income countries, including women and children, in efforts to achieve market expansion 10
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Wurth says Human Rights Watch was concerned that growers may be telling the companies they sell tobacco to that "'we don't have any kids in our fields,' but they might not even actually know." "We don't have reason to think a whole lot has changed," Wurth says, but because there are no reliable counts of kids working in the fields and because companies are responsible for policing themselves, "we don't know, concretely." Reynolds and Altria, two of the largest tobacco companies in the U.S., were among the companies that voluntarily adopted child labor policies exceeding federal law
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