Analyses of tobacco companies documents and presentations are consistent with the continuing aggressive marketing of vaping products to young people in Aotearoa.[8] While Section 23 of the Smokefree Environments Regulated Products (Vaping) Amendment Act 2020 prohibits publication of regulated product advertisements, we have found many examples of online promotions since the Act came into effect.[8] The examples below, taken recently from the IQOS NZ website (which features both heated tobacco products and vaping products (e.g., Veev)), illustrate aspirational, lifestyle marketing likely to appeal to young people that has continued post-legislation
Visitors may encounter fallen trees, landslides, and rough roads
They burn evenly and produce minimal ash, which enhances the overall smoking experience by providing a smooth, clean draw
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Reducing vaping frequency, increasing water intake, and using a humidifier can help soothe a sore throat caused by vaping cannabis
