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Youll find that IQOS users report feeling less stigmatized in public spaces, with the devices modern design and discreet nature contributing to its growing popularity among those with smoking history
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[77] Targets [edit] "[A]dvertising for low delivery or traditional brands should be constructed in ways so as not to provoke anxiety about health, but to alleviate it, and enable the smoker to feel assured about the habit and confident in maintaining it over time." Unwilling smokers: customer retention [edit] On average, smokers start as adolescents and make over 30 quit attempts, at a rate of about 1 per year, before breaking a nicotine addiction in their 40s or 50s
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People may instead start, or return to, smoking
