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The most important difference between IQOS heated tobacco and smoking cigarettes is this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke cigarettes

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Ethical Sourcing: Formulated using only the finest biodynamic, fair-trade, and certified organic or ethically wildcrafted herbs

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Scientific evidence establishes that adult menthol smokers are less likely than non-menthol smokers to successfully quit smoking despite greater quit intentions and quit attempts