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However, the Asia-Pacific region and the Middle East and Africa are expected to experience rapid growth in the following years

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If it looks appealing, customers will pick your products, but if the cigarette packaging is not attractive, they will leave your shop and start buying from other retailers

The brand is often associated with red packaging, gold visual elements, and a strong identity linked to Chinese cultural symbolism

The study also suggests Chinese people have a little awareness of the danger of tobacco, despite a several year push to educate the public