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(37.7 m)

Tobacco Counter-Advertising: A Review of the Literature and a Conceptual Model for Understanding Effects

Apocalypse 2

Smoking increases the risk of lung disease, heart disease, stroke, and cancer

This study is a compelling addition to the overwhelming evidence showing that tobacco companies directly target populations including Black communities, women and youth with menthol cigarettes, which make it easier to get hooked and are much tougher to quit than other tobacco products, said Rose Marie Robertson, M.D., FAHA, deputy chief science and medical officer of the American Heart Association and co-director of the Associations National Institutes of Health/Food and Drug Administration-funded Tobacco Center of Regulatory Science