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YOUTH AND YOUNG ADULT PERCEPTIONS OF FLAVORED PRODUCTS Research shows that youth highly prefer sweet tastes and sweet odors, which may explain the appeal of flavored products, especially the most preferred flavor categories of fruit and candy

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Early market research by tobacco companies on flavor capsule cigarettes found that consumers like the control they have over the flavor of the cigarette and being able to decide when they can crush the capsule, as well as the sensations of feeling and hearing the capsule pop 31