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Teens and young adults who use Juul brand e-cigarettes are failing to recognize the product's addictive potential, despite using it more often than their peers who smoke conventional cigarettes, according to a new study by researchers at the Stanford University School of Medicine

The combination of the Marlboro brand with the cowboy image proved to be a winning formula that would reshape the cigarette market

For adult smokers to switch from cigarettes to smoke-free alternatives, these products need to contain nicotine

A 2020 study found that from 2011 to 2018, use of menthol among young cigarette smokers dropped from 57.3% to 45.7%

Heres what e-cigarette companies are theyre spending their marketing dollars on: Price discounts: This is the single largest category of spending, totaling $261.6 million in 2021