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'Roll your own has always appealed to older, male smokers, but now there are 1.9 million female smokers, up from 1.7 million in 2005,' Iain Watkins, trade communications manager from Imperial Tobacco told the Grocer magazine

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"What this is going to do, is make consumers buy the product somewhere else," added Sopris

Women drenched in pearls, jewels and feathers, wearing harem pants or flowing dresses, were paired in the ads with men in expensive suits or in exotic turbans

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