September 1972 memo to Brown & Williamson from Marketing Innovations, Youth Cigarette New Concepts. Bates No
Cigarette sales, previously declining ~1.8% annually, accelerated to 9.5% yearly drops post-launch
types whove been pouring funds into the legalizing states, a phenomenon called the green rush
The Bigger Picture The misuse of technology for illegal purposes reflects a growing challenge in the digital age
This is explained by the fact that ethanol is a proven carcinogen and in addition, metabolite of ethanol (acetaldehyde) produced in the liver is highly carcinogenic, thus explaining both local (mouth, throat, esophageal cancers) as well as distant (skin, liver, breast) cancers