Ads in medical journals urged doctors to recommend Kent for "sensitive throats," positioning it as medically endorsed
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Its a pure, dust-free, completely harmless material that is so safe, so effective, it actually is used to help filter the air in operating rooms of leading hospitals. The marketing blitz included advertising in medical journals and mailing gift boxes of Kent to physicians, along with Dear Doctor letters talking up the advantages for patients whom you have felt obliged to advise to cut down or cut out smoking. The filter material was produced at H&V plants in West Groton and Rochdale, Mass., and shipped to Lorillard cigarette plants in Louisville, Ky., and Jersey City, N.J