Initially launched as "Capri Rainbows" with different-colored cigarette papers, the brand was later acquired by Brown & Williamson, who introduced it as a regular-gauge menthol cigarette
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He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand
"But contrary to Big Tobacco's belief that banning displays would make no difference this study shows that by putting cigarettes out of sight and out of mind far fewer youngsters are taking up the deathly habit." Duncan Selbie, chief executive of Public Health England, said: "Banning the display of tobacco products at point-of-sale has worked and it's fabulous that more young people are now turning their backs on smoking, literally saving thousands of lives." The Scottish government said it had invested 10m annually over the last five years in stop-smoking services