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Reynolds or at whatever outside studio produced the Vantage campaign graphics were working from the same formal vocabulary, with access to the same print technology, and with a brief that demanded the same result: an image that creates optical depth, visual movement, and immediate arrest of the viewer's attention

This is sometimes called compensating. If someone smokes more because it feels easier, that could reduce or cancel out some of the benefit of filtering

But can we really take what cigarette corporations say at face value

The portable ashtray can hold a maximum of 3 cigarette butts and ashes

The FDA has also been aware of these marketing strategies for some time now and has warned that cigarette labels can be misleading