The use of testimonial images, they write in the study, may help to minimize how vulnerable the next iteration of warning labels in the United States are to legal challenges based on the factual nature of the messages. Besides warning labels, previous studies have shown that plain packaging (no glitter, no branding all packs look the same) can also curb smoking.
Walgreens tests quitting cigarettes, New York set to ban plastic bags, and more top news The news professionals are talking about now, curated by LinkedIns editors
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In exchange, Marlboro would send them a pack of cigarettes and a "character analysis" of their handwriting from a Russian graphologist