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In focus groups, humor seems to increase the likeability of an ad, which aids in recall (2)

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In 2014, domestic slim production continued the trend of five consecutive years of robust growth, with the output reaching 310,000 cases* (15.5 billion cigarettes), up 99% year on year, and with the sales volume hitting 279,600 cases, up 102.1% year on year

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This implies that people who choose disposable vapes will need to make a first purchase and then additional purchases when their current supply runs out