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A Department of Health spokeswoman said: "We take very seriously the potential for standardised packaging to reduce smoking rates, but in light of the differing views, we have decided to wait until the emerging impact of the decision in Australia can be measured, and then we will make a decision in England." Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments

Lets do the math

for example, acceptance of use in specific contexts, religious affiliations, and stigmatization in certain populations such as women and people with low socioeconomic status 21

Circulation 121: 23312378

It could mean more than 50,000 lives a year could be saved in England if every smoker switched