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The result is a book that is
complemented by an appreciation of Kuo Pao Kun's life and ideas and a commentary on the plays
In its unprecedented analysis of the social causes of a black man's denial of the best within himself
Wolf Matheson possesses an uncanny ability to track down and capture murderers where all others have failed
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company W. Keith Schilit ecstaticallyHow Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus,