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It's not a rule of nature, but a practice that the whole industry has adopted

[6] In the United States, the big five tobacco companies have worked together to conceal scientific evidence on the negative effects of tobacco

Scientific evidence indicates that smokers of light and ultra-light cigarettes often compensate by inhaling deeper, taking more frequent puffs, or smoking more cigarettes to satisfy nicotine cravings, resulting in tar and nicotine exposure that can be just as high as with regular cigarettes

Changing brands or filters wont make smoking safer

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