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Brand Breakout : How Emerging Market Brands Will Go Global DELL Kim Jiyoung

SKU: 63102910815

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Description

Kim Jiyoung

Author: Spencer Kagan

a vineyard under wildly overgrown brambles in the garden

It won Japan's Kiyama Shohei Literary Award and has been a bestseller in France and the United States

war and peace

Brand Breakout : How Emerging Market Brands Will Go Global DELL Kim JiyoungWritten by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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