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Author: Ibn Tufayl
Russian tyrants
Half-pint schoolboy and fully qualified private investigator
He joined the SAS in 1984
the blood pulsing hot and fast through my veins again
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Condition:Like New Author: Ibn TufaylWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the