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Critics of THR worry about other possibilities, too

Primary Market Drivers and Challenges The market is propelled by the need for efficiency but faces significant hurdles related to compliance and sourcing complexity

In some markets, consumers prefer smaller, more compact packs, while in others, larger packs are more popular

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LESSONS LEARNED FROM POLICY CHANGES AROUND FLAVORED TOBACCO Now that several states and many localities have enacted flavor restrictions of varying strength, we are starting to understand the impact these policies have on youth and consumer behavior, as well as retailer and industry behavior that takes advantage of loopholes that may exist in some of the policies