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mixing the past with the present
Advertising in the Digital Age Teens25 shaped and often overwhelmed theseAdvertising is everywhere. Whether you realise it or not, its there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. Whats more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of todays media environment and how online advertising differs