At the very least, it calms me down
Benjamin Rush (early American physician, signer of the Declaration of Independence, Surgeon General under George Washington, and anti-tobacco activist) was "against the habitual use of tobacco" because he believed it "led to a desire for strong drink, was injurious both to health and morals, is generally offensive to" nonsmokers, "produces a want of respect for" nonsmokers, and "always disposes to unkind and unjust behavior towards them"
A B2B Due Diligence Guide How to Store Chunghwa Cigarettes in Bulk: Carton Protection, Temperature, and Handling
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In addition to the real taste of tobacco, IQOS also provides cigarette-like satisfaction