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This document will be updated up until the January 2026 exam based on student feedback
Data analysis customer
how to link parts of the case study to theory and how to write at a Distinction grade standard
Focused on exam structure over detailed case notes
This document includes a 22 page Distinction graded example exam of Unit 2 Developing a Marketing Campaign
Unit 2 Wax Perfections Developing a Marketing Campaign Exam Example This document will be updatedThis document includes a 19 page Distinction graded example exam of Unit 2 Developing a Marketing Campaign, Activity 1 and Activity 2 for the Wax Perfections (Vinyl records company) case study, and includes another document of 6 market research slides. This can be used as a guide on how to structure the Unit 2 exam to meet all Assessment Objectives and the level of detail and content needed in order to achieve a Distinction. Use this example to boost
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