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This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers
this textbook helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research
A wide range of vocabulary-building features
Sacred Ecology examines bodies of knowledge held by indigenous and other rural peoples around the world
Diseases and Good Bugs show you how to figure out whether an insect is a pest or not
MOTIVATIONAL INTERVIEWING 4TH EDITION eBOOK STATIONERY & MERCHANDISE This best-selling and marketing-leading productNow in a fully rewritten fourth edition, this is the authoritative presentation of motivational interviewing (MI), the powerful approach to facilitating change. It has been updated and streamlined to be even more user friendly as a practitioner guide and course text. MI originators William R. Miller and Stephen Rollnick elucidate the four tasks of MI engaging, focusing, evoking, and planning and vividly demonstrate what they look like in action. A