While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance
It is now illegal for a retailer to sell any tobacco product including cigarettes, cigars and e-cigarettes to anyone under 21
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Johns Wort for smoking cessation found that the intervention may result in fewer smokers quitting (10 fewer per 1000, 95% CI 40 fewer to 83 more), compared with placebo, although there was very serious imprecision.22 Other interventions Data on hypnotherapy, continuous auricular stimulation, laser therapy, and electrostimulation were all very uncertain
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